Via
An advertising campaign for ridesharing app Via to increase brand awareness in the Washington D.C. area. Unlike other ridesharing apps, Via operates more like the metro where the routes are fixed and users carpool to their desired destination. This led to targeting the metro-commuting market versus the current rideshare market which already has strong brand loyalty to Uber and Lyft. Our campaign slogan “the new line in town” plays on the different lines that make up the metro, all the while introducing a new line that conveniently takes you wherever you need in a car.
